Job Description

• Drive secondary sales generation across the assigned territory
• Manage and strengthen relationships with dealers
• Ensure product availability, visibility, and execution of sales plans
• Use SFA tools to track daily sales, orders, and market activities
• Conduct regular market visits and share competitor and market insights

Job Requirement

• Gradiated with min 3 years of experience in field sales, preferably in building materials or allied industries
• Hands-on experience in secondary sales generation and dealer/retailer management
• Familiarity with using SFA/CRM tools for sales tracking and reporting
• Strong communication, negotiation, and relationship-management skills
• Willingness to travel extensively within the assigned territory and work in the field

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven experience in business development, sales, or a related role within the electrical or cable industry.
• Strong understanding of electrical wires and cable products, market dynamics, and industry regulations.
• Excellent communication and interpersonal skills to establish and maintain client relationships.
• Strategic thinking and problem-solving abilities to drive business growth.
• Ability to work independently and collaboratively within a team.
• Results-oriented with a proven track record of meeting or exceeding sales targets.